Dare to Engineer Like an Advertiser

Hello CTO,

Developers are a tough crowd to sell to. They each have their own preferences and workflows.

I partnered with Swiftly, a leading advertising tech platform, to expand their existing technology stack to support React Native customers.

Their product was built for Kotlin Multiplatform (KMP) and Swift. But they needed to support React Native (RN) developers to reach a broader audience.

One specific customer was willing to pay a premium for this feature. But the Swiftly team was overwhelmed with the complexity of integrating KMP and RN.

This is where K stepped in.

What did we do?

🔥 Developer Experience Introduced package developers to React Native Hot Linking to increase team velocity.

🔧 Installation Support Identified and resolved critical compatibility issues with packages like Bottom Sheet

🎨 UI/UX Enhancements Developed a design pipeline solution to package Swiftly’s existing library of art assets for React Native’s Metro bundler using SVGO and react-native-svg.

🐞 Checked The Corners resolved critical issues like a dark mode crash, seamlessly onboarded a new developer, and provided regular hands-on device testing.

Collaborating with the team at Swiftly to resolve KMP and RN integration challenges

📊 The Results?

After 90 days, I delivered:

Increased Revenue with a shippable build, Swiftly was able to close their deal with GasBuddy.
Faster development cycles the package team could get more done with less overhead. Velocity stabilized at +30% after our 3rd sprint together.
Less Stress The team was able to focus on core features while I handled the integration and support.

📞 Let’s talk, if you’re looking for similar results for your app.

Best,
Lee